Ten years before Elon Musk wrote his
first line of computer code, another young engineer in South Africa was busy writing software
on his TRS-80 Model I. In 1978, at the age of 10, Arie Trouw started developing software on the
TRS-80 Model I, moving on to Atari, Apple, and PC. He then ran a series of bulletin boards centering on
Arie is an accomplished serial entrepreneur with a rich history of technological breakthroughs and
business successes involving multiple 8-figure exit events. He is a strong believer in decentralization
and the creation of the integrated owner/user model. Arie founded XY in 2012 (incorporated as Ength
Degree, LLC before it was converted to a C Corporation in 2016).
He currently serves as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer and
Chairman of the Board of Directors. Prior to starting XY - The Findables Company, Arie was CEO and
Chairman of Pike Holdings. (later sterkly, LLC). Before Pike, Arie served as Chief Technology Officer
of Tight Line Technologies LLC. He received his Bachelor of Science in Computer Science from the New
York Institute of Technology. Fun Fact: He is a member of one of the first Afrikaans speaking families
to emigrate to the US from South Africa in 1976.
Founder / Head of Operations
Markus mined his first Bitcoin in 2013 and has been captivated by blockchain technologies ever since.
Markus has over 15 years
experience in building, managing and growing companies around the globe. Markus is originally from
Germany (with English as his second language), and specializes in getting the most out of companies by
implementing data-driven systems and utilizing the key talents of each employee to get the best out of
After dropping out of his Ph.D. studies at Bocconi University, Markus began working with companies in
hyper-growth industries around the globe. Markus has led cutting-edge technology ventures such as
Novacore, 'sterkly', Hive Media and Koiyo.
Founder / CMO
Scott's career has revolved around technology startups and digital advertising since 2008. Scott's first
'real boss' was Arie
Trouw, who hired Scott in 2009 during an economic recession, when very few companies were hiring, and
even fewer were starting companies. What began as a Facebook app startup with four guys and a ping pong
table, grew to over 200 employees and 9-figures in revenue in less than two years.
In 2013 Scott took a break from corporate life to pursue the dream of working remotely on a laptop
while sipping tropical drinks on the beaches of St. Thomas, Virgin Islands (U.S.). During this period,
Scott launched Greenlamp, a programmatic advertising agency specializing in direct-response media
buying. The agency was fully automated; built entirely using algorithms to manage the campaigns. The
team was built with project-basis software engineers, and had only one full-time employee: that being
Scott. The advertising campaigns were managed by an automated system, nicknamed 'Stewie' (Family
24-hours a day, Stewie managed everything, making automated tweaks to the advertising campaigns. He
even emailed Scott to chat about the changes made (Stewie's emails included signature Stewie
lines). In its first year of operation, Greenlamp generated over $12M in revenue.
When not working, Scott can be found reading books by his idols, Gary C. Halbert and Charlie Munger,
or sometimes even outside with friends and family in San Diego, California.